Strategic Communication & Visual Design | Throughline / Society for Information Management | May 2022

I designed this strategy map for the CEO of the Society of Information Management, who came to us because he was seeking to communicate the value of national-level initiatives out to SIM chapters serving members locally.

Alongside a strategist, I distilled a lengthy PowerPoint deck into a single-page visual that details how SIM’s offerings at the national level benefit local chapters, creating a positive feedback loop for member engagement. It shows how members might engage with national initiatives, going “outside the orbit” of their typical world, and bring back insights to enrich their local communities and feed back into the value of the organization as a whole.